What is the abacus of Kwai A?
On the forenoon of June 5th, news of the short video and live platform purchase of Acfun (A station) spread across the Kwai Tung network.
According to the news, the transaction price of the Kwai A acquisition will be less than 750 million yuan, and more details are not disclosed. However, in the last round of financing, the pre investment valuation of station a was 750 million yuan.
Kwai takeover A station
Response from station a
Later, Liu Yanyan, CEO of station a, told Tencent that the news was true and he would continue to stay in station a and the company would maintain independent operation.
Kwai Fu response
The Kwai TSE also responded to the Tencent's "first line", saying that Kwai TSE confirmed that it had completed the overall acquisition of Acfun.
In the future, station a will maintain independent brand, independent operation, original team and independent development. The Kwai will also give A station strong support in capital, resources and technology.
Response from shareholders of station a
Kwai Kwai signed a transfer agreement with Chinese express at Acfun noon in June 5th, which is intended to sell all A station rights to its fast sellers at a price of 140 million yuan.
According to the news, chinaonline held a board meeting on November 21, 2016, and signed an agreement to invest 250 million yuan in cash to subscribe for 13.51% of the equity of station a.
However, because station a did not meet the preconditions in the relevant capital increase agreement, the subsequent Chinese online only paid 138.5 million yuan of investment advance to station a, and did not make industrial and commercial changes.
Why did the Kwai takeover buy A station?
About Kwai's takeover of A station, 36 krypton has made a simple analysis from three dimensions: user portrait, market overall environment and commercialization.
1, A station can fill Kwai's shortage in user circles.
The user portrait is quick enough to sink and average users, while A stations are mainly young people, and the culture of the community is heavy. The acquisition of A stations can make good use of the fast user's lack of user circles, and logic is similar to the acquisition of Kwai Kwai street.
According to the data of Aurora data, gender and A distribution are all higher in Kwai Tai than in women, and the ratio of male to female is similar.
From the result of user city level distribution, a larger proportion of users of station a are distributed in first tier cities, accounting for 20.04%. New first tier and second tier cities also account for a higher proportion of users of station a.
Users of fast track are also sinking more, and the number of users in city with three Kwai and below is more than 60%.
2, Kwai Fu needs to take a road of investment and merger.
Kwai Kwai's analysis of the overall market environment, as a direct competitor of the fast, 150 million days of live trembling has gone beyond the 100 million tiktok.
With Kwai's headlines relying on the strong product R & D and operation capabilities shown in the short video matrix, a quick way to invest in mergers and acquisitions is not a short cut to the headlines.
3, commercialization is always one of the most important indicators of Kwai Fu.
As a short video company that has been seeking overseas listing, commercialization is always one of the most concerned indicators of Kwai Chung.
Through the listing of B station, the whole market has seen the high proportion of its game income and its diversified business value.
Why did station a accept the acquisition?
Although the starting point of station a is very high, it is the oldest barrage video website, but due to frequent changes in senior management, poor management and other reasons, the development has been cold and quiet.
At the beginning of this year, station a experienced the storm of shutting down the station and being unable to visit, and its fate was shaken several times. It was reported that Alibaba resumed its normal operation only after it got the support of Ali system. However, it was later reported that Alibaba gave up its holding plan for station a.
Sources also said that the initial rumour of Kwai Kwai and A station cooperation came from the fund that was acquired at the beginning of this year when A station was re launched. It is reported that the source of the funds is fast.
In fact, according to the first line, Kwai has always been one of the potential financing side of A station.
In addition, according to public information, the actual dau of station a dropped to 1.6 million in November last year, including 900000 PC terminals and 450000 mobile terminals. This number peaked at 12 million in January last year, with an average monthly dau of 8 million.
When it is bad, Kwai Fu helps and the team can operate independently. You and I are willing to make a match.